SMS Research Advisors

About SMS

SMS Research Advisors, a global market research firm, was founded in 1989 with the goal of providing mid-size to large organizations “Voice of the Customer (VOC)” insights. To create true success for clients, SMS established a “partner” business model. This is a simple concept that combines SMS’ research expertise with the client’s expertise of his/her own business segment. The result is an effective and successful research plan that brings alignment between the client’s business objectives and the research methodologies. SMS has continued to learn and grow with our clients for over 25 years and will continually evolve to provide the most relevant and successful research strategies.

SMS specializes in a number of industries, from Medical & Healthcare to Manufacturing, Retail, Technology, Business Services and beyond. We have had the pleasure to partner with small, local companies as well as national brands such as…

Meet the Team

D_Reilly Icon Dan Reilly, Vice President Client Services
As Vice President of Client Services, Dan ensures clear, effective alignment between client expectations and project outcomes. Dan’s 20 years of market research experience includes a variety of quantitative and qualitative methodologies, from conjoint and discriminant analyses to moderating hundreds of focus groups. He has worked in a number of industries, including consumer, retail, manufacturing, financial, and healthcare, and has functioned as the market research capacity for companies such as John Deere and Wells Fargo. He is currently working on his PhD in Psychology.


L_Weber Icon Launce Weber, Project Coordinator
Launce has over 20 years of experience with market, customer satisfaction, and employee opinion research in both small and large research settings. He has worked with a variety of industries including retail, CPG, building materials, lawn & garden, and pharmaceuticals, managing research projects both in the U.S. and internationally. Launce is experienced with a variety of methodologies including concept testing and volume forecasting, packaging research, tracking studies, segmentations, Net Promoter Score (NPS), Customer Value Measurement (CVM), and regression analysis. When he’s not engaged in research, Launce enjoys reading, writing, and trout fishing.


L_Stacey Icon Leanne Stacey, Project Coordinator
Leanne uses her research background in Psychology to help put companies in the mind of their customers. She specializes in data collection and data visualization, and enjoys learning about new clients and developing insightful and creative strategies that will give them the competitive edge in the marketplace. She is a graduate of Loyola University Chicago, where she graduated Cum Laude with University and Departmental Honors. In her spare time, she is an avid reader, coffee fanatic and painter.


“We’ve used customer data to re-think how we do business. SMS delivered a logical, cost-effective process. We’re very pleased!”
— Honeywell