SMS Research Advisors

Dan Reilly


Mr. Reilly is the Senior Business Consultant for SMS Research Advisors. Dan’s 20 years of market research experience includes a variety of quantitative and qualitative methodologies, from conjoint and discriminant analyses to moderating hundreds of focus groups. He worked in key leadership roles for Millward Brown, Martiz and SRM, where he was Managing Consultant for eight years.  His clients include IBM, HP, Dell, Kellogg’s, General Mills, 3M and Proctor & Gamble. In addition to his work as a supplier, Dan also has several years on the client side, leading research teams for such companies as John Deere and Wells Fargo.

Mr. Reilly received his MBA with honors from the University of Mary.