SMS Research Advisors


Today’s business challenges can be simple or very complex depending on the situation. Rarely is there one silver bullet solution or methodology to fully solve your business issue. That’s why SMS has a robust and flexible toolbox of proven qualitative and quantitative research methodologies. Each can be tailored to effectively and efficiently meet your business objectives and deliver actionable results.

Global Capabilities

Custom Design

  • Research Design
  • Survey Design
  • Database Design

Qualitative Interviewing

  • Focus Groups
  • Content Analysis

Quantitative Data Collection

  • Web
  • Telephone
  • IVR
  • Mall Intercepts
  • Paper-Based
    (Includes Scanning)


  • Conjoint
  • Kano
  • Multi-Variant
  • Predictive
  • Tab & Banner
  • van Westendorp Price Sensitivity
  • Customer Value Measurement
  • Customer Satisfaction & Loyalty

Results Reporting

  • Paper
  • Web
  • Value Creation Center

Strategic Planning

Areas of Expertise

Market Development

  • Market Segmentation
  • Market Size & Share
  • Market Strategies
  • Market Performance
  • Brand Equity
  • New Product & Services
  • Product Pricing & Positioning

Customer Value Measurement

  • Competitive Differentiation
  • New Market Entry & Creation
  • Value Analysis
  • Value Proposition
  • Market Share Expansion

Customer Satisfaction & Loyalty

  • Customer Loyalty
  • Key Account Assessment
  • Customer Segmentation
  • Win/Loss Assessment
  • Tracking Studies
  • Supplier/Partner Satisfaction
  • Customer Service
  • Benchmark Studies
  • Call Center Performance

“We used SMS to conduct brand impact intercept studies as well as buyer/non-buyer intercept studies to help us better understand our customers perception of various aspects of our business. They did an exceptional job of learning our business and developing appropriate intercept surveys. They interpreted and presented the results of the surveys in a format that gave us valuable information from which we could take action. They are great partners that we would definitely do business with in the future.”
— Retail Client