When thinking of research, many clients tend to focus on current customers and potential prospects. But there is a third audience whose feedback and insights are even more critical: employees. An engaged and inspired workforce is key to a company’s growth and success. So why are two in five employees completely disengaged from their current employer?
For years employers have defaulted to age as the driver in employee engagement strategies. But, age is only a part of the equation. SMS Research Advisors conducted a study commissioned by Padilla, and surveyed 1,500 people in the workforce of varying ages, positions/levels and industries.
The report offers insights into the various stages (newbie, straddler, seasoned and sage) people pass through during their careers, engagement preferences and motivators at each stage, and how to best drive engagement throughout an organization.