At SMS Research Advisors, we inform and empower clients through strategic perspective and actionable results.
Our approach leverages traditional market metrics (i.e., satisfaction) and behavioral intent (i.e., how people make decisions) to define and predict stakeholder behaviors. But we also dive deeper to capture the underlying motivations (i.e., what drives those decisions) and gain an intimate understanding of your stakeholders.
All behaviors can be examined in three distinct ways: WHAT people do, HOW they do it, and WHY they do it. By infusing these guiding principles into our research, we ensure insights translate to real-world situations and lead to greater actionability.
Click a behavior below to learn more.