Intent converts thoughts and emotions into action.

Intent measures how stakeholders or customers evaluate their options and rationalize decisions. This includes how they discern value and gather information, what determines whether they repurchase a brand or switch to a competitor, or their likelihood to purchase a new product. Intent reveals ways to influence their actions in the marketplace and predict future success.

Intent is used by examining cognitive processes that drive past behaviors and leveraging advanced analytics to predict future behaviors.

Methodologies that emphasize Intent insights are:

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